People have been social since civilization began…
Are Facebook, Twitter, or YouTube really new? The technologies certainly are, but history provides antecedents for every behavioral, cultural, and commercial quality of new media.
Crowdsourcing? Medieval villagers used it to learn about treatments for the Black Death long before consumers submitted ideas for new flavors of soda pop. Engagement? 19th Century industrial unions were planning activism in ways that make “friending” a product or service little more than a joke. Conversation? The Romans ran their government with it, while the French Terror used it to murder thousands. Debate? People have jousted and dueled for centuries.
If you strip away the technology, you open up a rich resource of case histories that better explain the dynamics, shortcomings, and immense opportunities for social media. Histories of Social Media explores two thousand years of communications do’s and don’ts to deliver an insightful, entertaining, and useful read.
The new second edition, available now, features an entirely new introduction (written in March, 2012) and updated content in every chapter.